Dear friends!
We bring to your attention our new section «Interview with a sales manager»!
We had an open acquaintance with our team, a conversation with a charming, attractive, true professional of our company - Diana Kvachadze. Diana is one of our best managers. She has been working in the company for 14 years and knows everything not only about its development, about the construction of residential complexes and how to find and offer that very apartment, but also passes on valuable knowledge to the younger generation of managers.
We talked with an erudite manager about choosing a profession, about its tasks and everyday life, about an ideal client and personal development. Have a nice acquaintance.
DIANA, WHY DID YOU CHOOSE THE PROFESSION OF SALES MANAGER IN GEFEST COMPANY?
To begin with, the choice of the company Gefest was important to me.
I heard about the company, as well as about its founder and inspirer, from people I know and little known to me. Back in 2005, it was very important to know that the organization had a friendly and close-knit team, and its leader was strong, fair, with a sympathetic soul, and a professional with a capital letter. A person you can follow to the end.
Of course, I also evaluated the company's activities: those houses that she had already built at that time, as well as those under construction, met all the requirements of high standards of quality and comfort. And I wanted to make sales.
Why did I choose the profession of a sales manager? Because there are all the tasks that are interesting to me, and which I am happy to improve every day being at this post.
WHAT TASKS BRING YOU THE MOST SATISFACTION?
There is communication with people and the ability to convey to different buyers the information they need, to help people make the right choice brings professional pleasure and development.
Of course, the exciting part of my work is studying projects, reading their technical specifications, and being able to see the opportunities that are interesting and necessary for buyers.
Summing it all up, I like its dynamism and diversity in the profession of sales manager. I have the opportunity to visit construction sites, see live all the processes that we tell customers about.
DO YOU REMEMBER YOUR FIRST DEMONSTRATION?
My first buyer bought an apartment in House No. 1, on the street. Greek, 1.
He was very attentive when studying the documentation of the object being built, even being a little picky in choosing an apartment.
He asked a lot of questions about the clauses of the contract.
For me it was a good experience!
As a result of a long work, Vladimir (that's the name of the buyer) was very pleased with the choice!
WHAT INSPIRES YOU IN WORKING WITH CLIENTS?
It is necessary to understand what a buyer needs. Not every customer knows exactly what he wants.
This is a very interesting activity.
And when you truly "feel" the client, the magic begins. Then the offer, submission of information, recommendation for selection is accepted by the buyer with confidence and gratitude.
The main principle in our work is excellent knowledge about all the objects that we offer to clients.
In addition, you need the ability to find an approach to different people, have a broad outlook, personal charm and be honest with customers.
HOW DO YOU HELP YOUR CUSTOMERS DECIDE?
Everything depends on the situation. There are buyers who definitely need my help and even persistence in making a decision. In this case, you need to lead in the presentation of information. Recommend and persuade.
And there are buyers who themselves know exactly what they want, and they only need to correctly, authoritatively and clearly explain everything. In such a case, they are usually determined with a choice of their own.
TELL ME FROM THE MOMENT WHEN YOU JUST STARTED WORKING AND UNTIL TODAY, HAVE YOUR CUSTOMERS' REQUESTS CHANGED? WHAT REAL ESTATE IS THE MOST WANTED TO BUY NOW?
Yes, of course the requirements have changed.
The buyer has become more rational when choosing a property. He wants to exploit every meter with benefit. Although it will be the smallest or largest apartment, office or shop.
His demands have also changed.
The future owner of real estate wants to know about the improvement of the house, about the materials that determine the quality of the building in addition to the usual issues of pricing, transport interchange, and social infrastructure.
Today, the buyer wants to know exactly how he will develop a plan, how he will use the acquired property, whether it is conveniently located in the house due to the great competition in the market.
Also, we receive several layout options or additional technical information required.
TELL WHAT ATTRACT YOU PERSONALLY IN THE HOUSES OF "GEFEST"?
First of all, impeccable quality of construction!
Also, the appearance of the house is its individual exterior. Each one is unique!
Energy efficiency, which is achieved through new technologies and the quality of the materials used.
And of course, their successful locations.
DURING THE YEARS OF WORKING WITH CLIENTS ON THE ODESSA REAL ESTATE MARKET, WHAT FUNNY SITUATIONS HAVE YOU REVIEWED?
One of my first clients bought a large space.
We worked with him for a long time both in the legal and technical areas. The departments of lawyers, designers and architects were involved in this issue. Everyone worked so harmoniously, complementing each other, that after signing the contract, he asked with good humor: “Have we gone through psychological training to work with difficult clients?”
Yes, you definitely had a kind of training on communications between departments.
DIANA, WHICH DO YOU REPRESENT THE IDEAL CLIENT TO?
Ideal client? *thinks for a minute* The way he is - demanding, competent, smart!
We have something to offer him.
DIANA, WE TALK EVERYTHING ABOUT WORK, LET'S TALK ABOUT YOU.
THERE IS AN OPINION THAT WHEN A HOBBY TURNS INTO WORK, THEN A PERSON BECOMES HAPPY AND RECEIVES REAL ENJOYMENT. DO YOU AGREE WITH THIS? AND WHAT IS YOUR HOBBY HELPING YOU IN YOUR WORK?
Of course, you need to truly love it or make it your hobby in order to succeed in any business!
Any hobby helps at my work. After all, a broad outlook - is a necessary point in work with clients, and just a good quality of a person.
Yoga classes help me come to harmony, expand my abilities and consciousness.
Exploring the landscape and applying these skills to your garden is exciting and beautiful. Traveling is a great vacation, new knowledge and horizons.
YOUR LIFE CREDO?
Do not rush. After all, everything has its time! Do everything from the heart!
WHAT WILL GEFEST COMPANY BE IN YOUR OPINION IN 5 YEARS?
Our houses will become the pride of the company in addition to recognizability, and will decorate the architectural appearance of the city in 5 years. Most likely, it will be not only Odessa.
Our houses will be a dream come true for residents of Odessa and guests of the city!
AND FINALLY. WHAT WOULD YOU WISH YOURSELF 10 YEARS AGO?
Indeed, I dream not about everything that I have now. Perhaps you should have been bolder in your wishes! I will keep that in mind for the future.
Diana, thank you very much for the interview. You are an excellent and charming conversationalist. We wish you wonderful clients and the realization of all your bold plans!